Tuesday, November 15, 2011

The story of Salvatore ferragamo?

the begening of his empire up to today|||The man who went from making cowboy boots to slippers for the stars, and whose family now run one of the most famous of Italy's fashion houses. Ferragamo's story itself reads like a fairytale. He was born in 1898 into a poor family in Bonito, near Naples, number 11 of 14 children. When he was just nine he designed his first pair of shoes for his sister's confirmation, and knew that he wanted to make shoes for a living. He convinced his father, who considered shoemaking too lowly a profession, to allow him to move to Naples and become an apprentice. At the age of 13, he was in charge of a shop in Bonito with six workers. But four of his brothers were already in America, and Salvatore headed for Boston where one of his brothers worked in a shoe factory making cowboy boots. But the factory's production line didn't suit his belief that every individual pair of shoes should be studied and researched, and he convinced his brothers to move to California. First Santa Barbara, then Hollywood, where he opened a shop for repairs and made-to-measure shoes, which soon became famous. And so he began to design footwear for the cinema. Mary Pickford, Rudolf Valentino, Pola Negri, John Barrymore - before long he had become the "Shoemaker to the Stars." By 1939 Ferragamo had moved back from California to Florence where, despite the troubled times, he managed to buy the Spini Feroni building, the spectacularly frescoed medieval house which is still the home to Ferragamo today. There he established a production line of expert shoemakers which by the 1950's had expanded to a workforce of 700 that produced 350 pairs of shoes a day, entirely by hand.|||Needed shoes so he made a pair. The rest, as they say, is history (you asked for the beginning - and note the spelling of that word).





While we're at it, why capitalize Salvatore but not Ferragamo, and why not capitalize "the" at the start of your sentence?





[ADDED] Better that than ignorant and illiterate.|||Pay the union shop boss $10,000 cash.

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